The British Speedway Premiership is delighted to announce an extension to its league sponsorship deal with ROWE Motor Oil for the 2025 season. The German premium oils and lubricant brand took over as title sponsors of the top-flight last year, with both parties eager for the partnership to continue for the following season.
Driven by sustainable innovation and the harsh conditions of endurance racing, ROWE is leading performance innovation in the lubricant industry. Its own motorsport team, ROWE RACING, has seen much success in the Fanatec GT World Challenge Europe Endurance Cup and is a three-time Spa 24 Hours winner. Now, its revolutionary biosynthetic SUNSPEED® range is available to both race teams and consumers.
In 2024, ROWE set out to increase its presence in the UK. Working alongside the British Speedway Premiership as headline sponsor, representatives attended the televised Oxford Spires versus Sheffield Tigers fixture, as well as both legs of the Premiership Grand Final between Manchester’s Belle Vue Aces and the Leicester Lions.
The British Speedway Premiership is a form of motorcycle racing. Speedway motorcycles have no brakes, one fixed gear, a clutch, and a 500cc engine. The bikes run on methanol fuel and can accelerate to 60 mph faster than a Formula 1 car. Races are conducted around oval circuits of around 300 metres and riders represent one of seven British Premiership clubs.
Jeremy Aston-Phillips, Director of UK Operations at ROWE, said: “After a very successful first year in 2024, we’re delighted to be sponsoring the Premiership for another season. Each event is incredibly exciting and provides us with an excellent opportunity to engage with like-minded people – both riders and fans. The racing is engaging, and the riders are true masters of their craft, better yet, each race is more unpredictable than the last. We wish all the clubs well for another competitive year ahead.”
Phil Morris, CEO of the British Speedway Premiership, said: “We are thrilled to have ROWE continue as the headline sponsor of the Premiership for 2025. The combination was clearly of mutual benefit last year and it was particularly pleasing to be able to showcase the sport to our title sponsors with an exciting meeting at Oxford with the weather on our side and lots of good racing.
“What we found particularly pleasing was the speed at which the association was made between ourselves and ROWE Motor Oil, and this was something you saw from the TV coverage on Eurosport and discovery+, the meetings which were live on BSN, and the work done by our own media team. The two brands of ROWE Motor Oil and British Speedway Premiership went together very quickly, and you now expect to see that in any form of media, whether broadcast, written or social.
“We’re delighted to be able to build on the work done last year, and this will be the case across all aspects of the product as we look ahead to the new season which is now only a couple of months away. I’m pleased to see all the teams are now completed, and once again we have some very exciting newcomers, which shows how attractive our league has become.”
About ROWE
ROWE has represented innovative, high-quality lubricants as “Made in Germany” products since 1995. Due to the passion which they feel for our products, the approximately 300 ROWE members of staff deliver top performance every day. Because it is the people who work at ROWE who make the company what it is: Their commitment, their know-how and their willingness to challenge the limits of what is possible every day create the basis for our success.
ROWE offers a full range of products with a high vertical production range, always manufactured in audited sustainable processes. The focus is placed on engine oils and winter chemicals for the automotive industry, although we also offer lubricants for a wide range of other applications. ROWE products are available in more than 80 countries worldwide today and impress more people every day with their outstanding properties.
Our performance does not just end with the products. We also concentrate on our customers in all other areas, irrespective of whether in service, sales, logistics or communication industries. ROWE acts in partnership in its role as a value-oriented family business. We always remain agile and adaptable in order to be able to react flexibly to our customer’s wishes in a dynamic market environment. ROWE strives for long-term business relationships which will always be based on a fair, respectful dealing process with each other.